"This has been the best webinar!"D'Leene D.
"The QUEEN of webinars."Carolyn Q.
"I came tired and now I am so awake."Mc
"I thought I had great show-up rates until I was introduced to Emelie!"Alison
"Simple, concrete and doable."Annelie W.
"One of my favorite and most beneficial trainings I've attended."Jill W.
"It feels like I'm sitting here with a friend."Anna F.
"This is going to be my Webinar YEAR."Sookie
"I love frameworks and yours is gold!"Charlotte D.
"You gave me new energy and new hope."Pia L.
"This has been the best webinar!"D'Leene D.
"The QUEEN of webinars."Carolyn Q.
"I came tired and now I am so awake."Mc
"I thought I had great show-up rates until I was introduced to Emelie!"Alison
"Simple, concrete and doable."Annelie W.
"One of my favorite and most beneficial trainings I've attended."Jill W.
"It feels like I'm sitting here with a friend."Anna F.
"This is going to be my Webinar YEAR."Sookie
"I love frameworks and yours is gold!"Charlotte D.
"You gave me new energy and new hope."Pia L.
You're in 🤍 7–9 December 2026
Welcome to The Webinar Week
Three live evenings, one hour each. Then a Q&A, a few surprises and a closing party 🥂
Everything you need is on this page. Bookmark it, and come back every morning until we go live.
No replays · Only liveDo this now
Three things before 7 December
Add the evenings to your calendar
7, 8 & 9 December at 12 PM EST · 9 AM PST · 5 PM GMT · 6 PM CET.
There are no replays, so the calendar is where this is won.
Add all 3 daysJoin the live on ZoomAlso add: Q&A · 10 Dec · Party · 13 Dec
All 5 dates for Apple / Outlook
Watch the short video
Get to know me, see how the ICA Conversion System works, and why these three evenings matter.
The video is on its way 🤍
Make my emails VIP
The links, the reminders and a few surprises come by email. Search your inbox for "Emelie Bernborg" and do this once:
- Gmail: drag my email to Primary, then click "Yes" to always do it.
- Apple Mail: tap my name and choose "Add to VIPs".
- Outlook: right-click and choose "Never block sender".
All three done. You're ready for 7 December, and I can't wait to see you in the room 🤍
Want to leave the week with your webinar actually built? Grab the Toolkit.
See the Toolkit · $47 ↓When
7, 8 & 9 Dec12 PM EST · 9 AM PST · 5 PM GMT · 6 PM CET. One hour each.
Q&A Thu 10 Dec · Closing party Sun 13 Dec, both at 3 PM EST · 12 PM PST · 9 PM CET. Add all 5 dates
Where
ZoomSame link all three days. It appears here 2 days before we go live.
Same link all three days. Open the link
Replays
None. Live only.On purpose. It's what gets people to show up.
Need help?
Check here firstMost answers are in the help section.
The Toolkit is hidden. It's $47 until we go live on 7 December.
You have the Toolkit 🤍 Each workbook opens right after its live. The bonus is there now.
Open my Toolkit →The Webinar Week Toolkit
Don't just watch the week. Use it.
There are no replays and no transcripts. The Toolkit gives you a workbook for every part of the framework, so you apply each evening to your own webinar the next day.
- A clear summary. Every key move from the evening in front of you. No rewatching needed.
- Fill-in sections. Apply each day to your own webinar step by step, so you build as you learn.
- AI prompts. Draft your registration copy, emails, slides and pitch in your own voice, in minutes.
- Released as we go live. Fill and Hold open after Day 1, Close after Day 2 and Run after Day 3.
- Instant bonus: the Core Four & ICA workbook, the conversion system behind every webinar I run.
Over 600 people have grabbed it so far.
Already have it? Open your Toolkit →
Fill the Room
Show up is won before you go live.Seven emails, each with one job.
Hold the Room
Teach the what, not the how.That is what keeps them to the pitch.
Close the Room
The decision comes before the price.Close without becoming someone you are not.
Run the Room
A form, a video and a timer.One webinar, selling on repeat.
The foundation behind it all. The four pillars, with AI prompts in every section.
Your schedule
The whole two weeks
From the first small step to the closing party. Times for New York, Los Angeles and Sweden.
Your countdown
From 30 November, a new step unlocks right here on this page every morning: a few small tasks, a voice note and short videos from me. Five minutes each, so the three evenings count for more.
12 PM EST · 9 AM PST · 6 PM CET
Fill & Hold the Room
Get the right people in live, and keep them all the way to the pitch.
12 PM EST · 9 AM PST · 6 PM CET
Close the Room
Where the buying decision actually comes from. And you watch me pitch, live.
12 PM EST · 9 AM PST · 6 PM CET
Run the Room
My real evergreen funnel, on my actual screen. The last live of the year.
Live Q&A
Bring your questions about your own webinar. A normal Zoom meeting, so we can actually see each other.
Psst… check the group 🤫
Something is waiting for you in the Facebook group. That's all I'm saying.
Your 2027 kick-off
A short video from me to take you into 2027, with the events that are coming and some news I can't wait to share.
The closing party 🥂
Our last live of the year. A little motivation, a few things I want to say, and the last chance to join.
Your countdown
One small step a day. Then we party.
From 30 November, a new step unlocks right here on this page every morning: a few small tasks, a voice note and short videos from me. Five minutes each. Locked days show what's coming, so bookmark this page and come back every day 🤍
Click any day to see what's in it. A new step unlocks every morning.
The lives
Every time we meet live
Three evenings to build your webinar, then a Q&A and a closing party. Each one stands on its own, so come to every one you can.
Fill & Hold the Room
Get the right people in live, and keep them all the way to the pitch.
- Why the room is empty, and why it isn't your fault
- The 7-email show-up sequence behind 60%+
- How much to teach, and where the line sits
- The ICA Conversion System
Close the Room
Forget everything you learned about hard selling.
- Where the buying decision actually comes from
- Why pitch anxiety is a nervous system thing
- The four things that make her feel safe to say yes
- Watch me pitch, live, and explain every step
Run the Room
Turn the webinar you just built into an evergreen funnel that sells on repeat.
- My real evergreen funnel, on my actual screen
- The 24 hour watch window
- How to make live moments work when you're not in the room
Live Q&A
Bring your questions about your own webinar. A normal Zoom meeting, so we can actually see each other. Cameras on if you like.
The closing party 🥂
Our last live of the year. A little motivation, a few things I want to say, and the last chance to join.
A little warm-up
Where does your webinar leak?
Pick the one that sounds most like you, and I'll tell you which evening matters most.
Your evening
Straight from the live chat
What people said last time
Real comments from the chat in August and September.
"You really have a way of making things that can feel big and overwhelming seem simple, concrete, and doable."
Annelie W. · live chatSupport
Check here first
Most questions are answered right here, and it's the quickest way to an answer. Read the quick help and the questions below. Still stuck? You can send us a message at the bottom.
Quick help
Can't log in?
Click "Forgot password" and reset it. Use the email you registered or bought with.
Go to login →Can't see your Toolkit?
Log in and open the Toolkit. Each workbook opens after that evening's live, and the bonus workbook is there straight away.
Open the Toolkit →Where's the Zoom link?
It appears on this page on 5 December, 2 days before we go live, and in your emails. Same link all three days.
Right here. Same link all three days, no registration. Webinar ID 861 3265 1682.
Open Zoom →Not getting the emails?
Check spam and promotions, and search for "Emelie Bernborg" or "TWW". Move them to your main inbox.
What time is it for me?
The three lives are at 12 PM New York · 9 AM Los Angeles. That's 5 PM London, 6 PM Sweden and 4 AM Sydney the next morning.
Can I watch on my phone?
Yes. Open the Zoom link and it opens in the Zoom app on your phone or tablet.
Do I need my camera on?
No. Camera and mic are off for everyone during the three lives. At the Q&A and the party, cameras on if you like.
Facebook group
Say hi, share your wins and ask questions between the lives. The most active win prizes 🎁
Join the group →Replays?
No replays. Only live. Make sure you join us in the room 🤍
All the questions
01Before the week
I haven't received any emails. Am I registered?
Check your spam and promotions folders and search for "Emelie Bernborg" or "TWW". If you received your confirmation email, you're registered. Move the emails to your main inbox so the reminders reach you.
Where do I find the Zoom link?
On this page from 5 December, 2 days before we go live, and in your emails. It's the same link for all three evenings, and you don't need to register in Zoom.
What time is it where I live?
Each live is at 12 noon New York (EST), 11 AM Chicago (CST), 9 AM Los Angeles (PST), 5 PM London (GMT), 6 PM Sweden (CET) and 4 AM the next morning in Sydney (AEDT). The Q&A on 10 December and the closing party on 13 December are at 3 PM EST · 12 PM PST · 9 PM CET.
Is this for me if I'm just starting out?
The Webinar Week is for you who already have an offer and want it to sell better on webinars. If you're still building your first offer, you'll still learn a lot, but you'll get the most out of it once you have something to sell.
02During the lives
Will there be a replay?
No. The sessions are live only, and that's on purpose. It's what gets people to show up, and it's a strategy I want you to steal.
I can't make one of the days. Can I still join the others?
Yes. Each day stands on its own, so come to the ones you can.
Can I join if The Webinar Week has already started?
Yes, you can join the remaining live sessions.
Do I need to have my camera on?
No. Camera and mic are off for everyone during the three lives. The Q&A and the closing party are normal Zoom meetings, so cameras on if you like.
Can I watch on my phone?
Yes. Open the Zoom link on your phone or tablet and it opens in the Zoom app.
03The Toolkit
Where do I find my workbooks?
Inside your Toolkit. Log in at thewebinarexperience.com/login with the email you bought with.
When do the workbooks open?
As we go live, so they match each session. Fill and Hold open after Day 1 on 7 December, Close after Day 2 on 8 December and Run after Day 3 on 9 December. The bonus workbook is there straight away.
How long do I have access?
Forever. The workbooks are yours to download and keep.
I bought the Toolkit with another email address. What do I do?
Send us a message with the form below, and we'll help you get everything connected.
04Login & access
What email should I use to log in?
The same email address you registered or bought with.
I can't log in.
Click "Forgot password" on the login page and reset it with the email you registered or bought with.
I still can't access my content. What do I do?
First try resetting your password. If you're still stuck, send us a message with the form below.
05After the week
What happens after the three evenings?
On Thursday 10 December we do a live Q&A at 3 PM EST · 9 PM CET. On Friday 11 December something is waiting for you in the Facebook group, on Saturday 12 December you get a short video from me, and on Sunday 13 December we have our closing party at 3 PM EST · 9 PM CET. The links are on this page.
Are there any prizes?
Yes 🎁 The most active participants in the Facebook group win prizes. The winners are announced at the end of The Webinar Week.
Still need help?
Read the questions first
Couldn't find your answer?
Have you read through the quick help and all the questions above? Then open the form and send us a message.
Contact our team
We've got you
Tell us what you need help with, and tick the box to confirm you've read the questions above.
Thank you for giving our team 1–2 business days to get back to you. We'll make sure you get the help you need ❤️
Your host
Hi, I'm Emelie
I teach webinar conversion to course creators and membership owners. I've been building online courses since 2010 and have trained over 10,000 entrepreneurs.
I'm a mom of three, from Sweden and now living in Spain. I've worked about four hours a day since 2020, and I'm passionate about helping business owners work less.
My goal is for you to stop saying "it'll calm down after this one", because it won't. Success does not look like hustling harder.
My webinars get 60%+ show up, +40% live conversion and +20% on evergreen. Not with pressure, but by making the customer feel seen, so they want your offer long before you mention the investment.
◉See you on 7 December
Free is easy to put off
Something free is the easiest thing in the world to push to "later". You signed up with the best intentions. Then life got loud, and the hour quietly filled up with something else. I've done it too 😬
Here's the part nobody talks about: the people who leave this week with a webinar that actually sells aren't smarter than you. They just decided to treat three free evenings like something they paid for.
- They block the hour in their calendar today, not on the day.
- They tell the people at home that this hour is taken, and close the door.
- They come with the numbers from their last webinar, not a blank page.
- They bring one real question and ask it in the chat.
- They do the small step on this page every morning, even when it feels too small to matter.
Three evenings. One hour each. It's a small thing to protect, and it can change how your next webinar sells.
You already know which one you are 🤍